Job Description

About Us: Concepta is a fast growing cosmetics and supplements brand focused on the US market, primarily on Amazon. We combine scientific product development with an agile, data-driven approach to deliver innovative products that customers love. About the Role: We’re looking for a strategic leader to own and scale our Meta advertising efforts. As the Head of Facebook Advertising , you will develop and execute a performance-driven ad strategy, manage large-scale budgets, and guide our media buying team toward ambitious growth targets. You’ll collaborate closely with creative, marketing, and analytics teams to deliver high-impact campaigns that drive customer acquisition and profitability. Key Responsibilities: Develop and continuously refine our Meta advertising strategy to achieve growth and profitability goals. Manage and optimize significant ad budgets, implementing data-driven campaign optimizations. Establish and track key performance metrics (ROAS, MER, CAC, LTV) and provide actionable insights to leadership. Lead rigorous A/B testing of creatives, audiences, and funnels to improve campaign performance. Mentor media buyers and align tactical execution with strategic vision. Ensure all campaigns meet Meta advertising and compliance standards, particularly in health and supplements. Stay ahead of industry trends, competitor strategies, and platform updates to maintain a competitive edge. Who You Are: 3+ years of hands-on experience in performance marketing on Meta platforms. Proven track record managing and scaling seven-figure annual ad budgets. Advanced analytical skills with expertise in ROAS, CAC, LTV, MER, and attribution. Strong background in DTC/FMCG, with cosmetics or supplements experience preferred. Proficient in Facebook Ads Manager, Pixel, Conversions API, and A/B testing. Skilled in building data reports and visualization dashboards. Strategic thinker with a growth mindset, excellent communication, and leadership abilities. Comfortable adapting to fast-paced changes and mentoring others. Why Join Us? High Impact: Take ownership of our Facebook/Instagram advertising strategy for a rapidly growing DTC brand. Scale: Manage and scale daily budgets of $30k–$40k while driving measurable business results. Growth: Play a pivotal role in shaping customer acquisition and long-term success. Leadership Role: Focus on strategy, mentorship, and innovation, not just execution. What Success Looks Like: Within your first year, you’ll establish a robust KPI framework, refine our full-funnel strategy, and scale ad spend toward the $30k–$40k daily range while maintaining profitability and boosting new customer acquisition. Interested? Apply now and join a team that values data, creativity, and growth.

Job Tags

Similar Jobs