Job Description
Summary Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Duties - Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Select products or accessories to be displayed at trade or special production shows.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Initiate market research studies or analyze their findings.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Requirements - Confer with organizational members to accomplish work activities.
- Develop marketing plans or strategies for environmental initiatives.
- Develop marketing plans or strategies for environmental initiatives.
- Develop sustainable organizational policies or practices.
- Recommend organizational process or policy changes.
- Develop marketing plans or strategies.
- Direct sales, marketing, or customer service activities.
- Determine pricing or monetary policies.
- Evaluate program effectiveness.
- Develop marketing plans or strategies.
- Analyze data to inform operational decisions or activities.
- Estimate cost or material requirements.
- Supervise employees.
- Negotiate contracts for transportation, distribution, or logistics services.
- Confer with organizational members to accomplish work activities.
- Compile operational data.
- Monitor external affairs or events affecting business operations.
- Analyze market research data.
- Analyze forecasting data to improve business decisions.
- Develop marketing plans or strategies.
- Confer with organizational members to accomplish work activities.
- Coordinate special events or programs.
- Direct sales, marketing, or customer service activities.
- Advise others on business or operational matters.
- Analyze market research data.
- Confer with organizational members to accomplish work activities.
- Conduct opinion surveys or needs assessments.
Nice To Haves - Adobe Systems Adobe Acrobat
- Adobe Systems Adobe ActionScript
- Adobe Systems Adobe AfterEffects
- Adobe Systems Adobe Creative Cloud
- Adobe Systems Adobe Dreamweaver
- Adobe Systems Adobe Fireworks
- Adobe Systems Adobe Flash
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Photoshop
- Apache Cassandra
- Apache Hadoop
- Apache Hive
- Apache Pig
- Apple Final Cut Pro
- Atlassian JIRA
- Blackbaud The Raiser's Edge
- Cascading Style Sheets CSS
- Citrix
- Data entry software
- Delphi Technology
- Drupal
- Dynamic hypertext markup language DHTML
- Extensible HyperText Markup Language XHTML
- Extensible markup language XML
- Facebook
- FileMaker Pro
- Google AdWords
- Google Analytics
- Hypertext markup language HTML
- IBM Cognos Impromptu
- IBM Domino
- IBM Notes
- IBM Power Systems software
- Intuit QuickBooks
- JavaScript
- LexisNexis
- LinkedIn
- Marketo Marketing Automation
- McAfee
- Microsoft Access
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft Publisher
- Microsoft SharePoint
- Microsoft Visio
- Microsoft Visual Basic
- MicroStrategy
- Minitab
- MySQL
- NetSuite ERP
- NoSQL
- Oracle Business Intelligence Enterprise Edition
- Oracle E-Business Suite Financials
- Oracle Eloqua
- Oracle Fusion Applications
- Oracle JavaServer Pages JSP
- Oracle PeopleSoft
- Oracle PeopleSoft Financials
- Oracle PL/SQL
- PHP: Hypertext Preprocessor
- Qlik Tech QlikView
- R
- Salesforce software
- SAP
- SAP Business Objects
- SAS
- Splunk Enterprise
- SPSS
- StataCorp Stata
- Structured query language SQL
- Swift
- Symantec
- Tableau
- Teradata Database
- The MathWorks MATLAB
- Yardi
- YouTube
- Adobe Systems Adobe Reader
- AdSense Tracker
- AEC Software FastTrack
- Armand Morin MultiTrack Generator
- ClearEDGE
- Constant Contact
- Database reporting software
- Databox
- Desktop computers
- Laser facsimile machines
- Lyris HQ Web-Analytics Solution
- MarketSharp
- Microsoft Office
- Microsoft Word
- Nedstat Sitestat
- Notebook computers
- Online advertising reporting software
- Oracle Beehive
- Oracle Siebel Server Sync
- Personal computers
- Personal digital assistants PDA
- Photocopiers
- QAD Marketing Automation
- Sage SalesLogix
- Salesforce.com Salesforce CRM
- Scanners
- Tablet computers
- Web browser software
Work Remotely This is a remote position
Job Tags
Full time, Work at office, Local area, Remote work,